New E-Commerce Platform Destination with Unique Quality Priced Brands for All Shoppers

Welcome to!

Los Angeles, CA, launches October 10, 2022 at 6 P.M. Eastern Standard Time, as the shopping platform featuring products that will appeal to all shoppers.  Our brand name’s centerpiece is Hombre; an international reference to a wise and welcoming friend. “Hombre is symbolic in all languages,” states Dennis Richard, Founder and Chief Executive Officer of “It’s the exact term needed to describe what will be our expanding array of categories and product-centric videos that are produced to demonstrate the how-to functionality and fun aspects of our product lines. The uniqueness of our platform will set us apart from all of the other online shopping destinations, both from typical U.S. and Hispanic-based shopping sources.” will continue to expand its product line to appeal to multi-generational, bi-lingual members of America’s fastest and most-robust growing demographic, the Hispanic market. “We want our shoppers to enjoy the better of two extraordinary worlds: the American lifestyle and a deeply-rooted connection to their ethnic country of origin. For our Hispanic shoppers, we share their enthusiasm with a special appreciation of their heritage,” said Al Footnick, President and General Manager of

Dennis Richard summarized the goals of this first-of-a-kind interactive platform. “I take great pride in the launch of our network as it ties in directly with our strategy of linking our Latin-based ecommerce, entertainment and hospitality assets together that are culturally relevant to many, and strategically positioned to cross-promote one another on a global basis. provides an interactive experience for our shoppers, and a vibrant marketplace that helps our sellers grow their businesses.”   

In the United States today, Latinos are a very strong economic force. If their total economic output was broken out as a separate country, they would rank as the fifth largest country, according to a recent Latino Donor Report published with Wells Fargo.  Today there are over 63 million Hispanic Americans, whose buying power has grown substantially over the last 31 years, from $213 billion in 1990 to over $1.9 trillion in 2021. Hispanic buying power today accounts for approximately 11.1% of the U.S. buying power, with increasing numbers of Hispanics purchasing items via mobile apps than ever before. Latinos as a group skew younger than other racial groups. Hispanic culture in America has grown considerably over the years, and has had a profound effect in such areas as trade, cultural exchange, linguistic innovation, architecture, fashion and music. is aligned with the dramatic and growing influence of customer demand for cross-culture products and launches with an exciting mix of goods. Music from homeland favorites is enhanced by the vibrancy of Vinyl played on our traditional Throwback Turntables. Ladies Rings and Pendants reflect romantic exclusive cuts and settings. Additionally, the private experience of enjoying music and gaming is enhanced on personal Headsets that travel anywhere. Children gain knowledge through the experience of age-appropriate experiments in our Education category. New products will be added regularly with a focus on classic staples that will include high-tech Cookware in traditional design and universally popular categories such as Electronics, Auto Accessories, Sports, Camping and Electronic Gaming, along with multicultural, themed products. 

Media Contacts:

Terri Hartman, Public Relations + Strategic Product Partnerships

Ariana Richard,  Public Relations + Social Media

For more information about, or if you are vendor who would like to place your products on our network, please contact Al Footnick, President and General Manager at,