Andy Sheldon Joins the Advisory Board of As Senior Entertainment Advisor

Award Winning Innovative E-Commerce and Media Executive to Bring
Cross Marketing Concept Development, Unique Branded Content,
DirecttoConsumer Branding and Strategic Partnerships to the Company


Los Angeles, CA, March 6. 2023 announced today that Andy Sheldon has joined the Company’s Advisory Board as Senior EntertainmentAdvisor. Mr. Sheldon is a rare, creative-to-logistics business leader, and is known for skillfully planned cross-over campaigns that result in dynamic revenue. He has spearheaded an array of start-ups and turnarounds on two continents, while managing and directing major workforces at the senior executive level. Andy became a popular personality to London’s TV and media audiences before moving to the U.S. to join Home Shopping Network, (HSN), where he landed a leading role in the network’s globally feted “reinvention of retail TV.”  Over an eight-year stretch, Andy took HSN’s television and creative divisions and redefined their look, cadence, and personality; working with production, creative, marketing, digital platforms and talent. During this time, he created new content formats that engaged a growing audience, and successfully monetized HSN. His creative concepts have successfully pioneered new ways of integrating the entertainment world with the retail world. He has worked on albums such as Tony Bennett and Lady Gaga’s “Cheek to Cheek” delivering sales of over 130,000 albums in the first week of launch. He has worked alongside Diana Ross, Rod Stewart and Mary J. Bilge, and was involved in the launches of Direct-toConsumer integrated sales formats for some of the highest grossing and successful films in recent years. He has worked with many of the biggest names in film-making and distribution, including Universal Pictures, Sony International, Lionsgate and Disney.  Andy is the Chief Thinker at the consultancy company, Think Straighter. (

Andy Sheldon said, I am thrilled to be joining the team at this exciting time in the media, hospitality and DirecttoConsumer markets. We will be focusing our attention on the fast-growing Hispanic Community, ensuring an authentic and respectful on-going relationship. I look forward to our future together

Al Footnick, President and General Manager of said: “We welcome Andy to our team and look forward to his creative ideas as we integrateentertainment into our e-commerce, media, and hospitality assets. We value his deep understanding of product promotion and placement, and how to drive an audience. He shares our vision of targeting the growing Hispanic market with high-quality life-style products.” is the new digital interactive ecommerce platform whose products are aligned with the dramatic and growing influence of customer demand for cross-culture products, offering a new and exciting mix of consumer products.

Media Contacts:

Terri Hartman, Public Relations + Strategic Partnerships

Ariana Richard,, Public Relations